Privacy Policy

Who’s Who and What This Privacy Notice Covers

The owner and operator of this Site is Robin Catling.

The hosting provider for this Site is Automattic.

In this Privacy Notice,  the site owner and the hosting provider have different uses for the data provided by visitors to the site.

Visitors to this Site can read published content and interact with the Site through features such as comments, “likes,” poll/survey responses, and follows.

This Privacy Notice is to help Visitors understand the information collected  and how that happens on this Site.

Information Automattic Collects About Visitors to Our Site

Automattic collects information about visitors to this Site in a few different ways;  certain information that the visitors provide to the Site, some information automatically, and Automattic collects any information that we provide to Automattic about Visitors.

Information a Visitor Provides to a Site

We’ll start with information that visitors provide directly to a Site, which primarily happens when visitors type into a text field on a Site, like a comment field or a sign-up form. We may also implement other ways to allow Site visitors to provide information directly through this Site. Here are the most common ways in which a visitor directly provides information to a Site:

  • Follower and Subscriber Information: When a visitor signs up to follow or subscribe to this Site using Jetpack or, Automattic collects the sign-up information requested by the Site, which typically includes an email address.
  • Site Comments: When a visitor leaves a comment on a Site, Automattic collects that comment, and other information that the visitor provides along with the comment, such as the visitor’s name and email address.
  • Survey Responses: When a visitor completes a poll, quiz, or other type of survey prepared by us, Automattic collects the visitor’s responses to those surveys, and other information that the survey owner requires for a poll/quiz/survey response, like an e-mail address.
  • Other Information Entered on the Site: Automattic may also collect other information that a visitor enters on the Site–such as a contact form submission, a search query, or Site registration.

Information Automatically Collect from the Site

We also automatically collect some information about visitors to a Site. The information we automatically collect depends on which of our services the Site uses. We’ve listed examples below:

  • Technical Data from a Visitor’s devices: Automattic collects the information that web browsers, mobile devices, and servers typically make available about visitors to a Site, such as the IP address, browser type, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information.
  • Visitor Interactions: Automattic collects information about a visitor’s interactions with a Site, including the “likes” and “ratings” left by visitors to a Site using or Jetpack.
  • Location Information: Automattic may determine the approximate location of a visitor’s device from the IP address. Automattic collects and use this information to, for example, statistics on how many people visit this Site from certain geographic regions. If you’d like, you can read more about our Site Stats feature for sites and Jetpack sites.
  • Akismet Commenter Information: Automattic collects information about visitors who comment on Sites that use our Akismet anti-spam service. The information Automattic collects depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself, of course).
  • Jetpack Site Activity: Automattic collects visitor activities related to the management of the Site, such as login attempts/actions and comment submission and management actions. For more information, please see the Jetpack Privacy Center.
  • Information from Cookies and Other Technologies: A cookie is a string of information that a Site stores on a visitor’s computer, and that the visitor’s browser provides to the Site each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on Sites. Automattic uses cookies and other technologies like pixel tags to help identify and track visitors and Site usage, and to deliver targeted ads when ads are enabled for free sites or when ads are enabled on a Site through WordAds or Jetpack Ads (see the “Other Tools” section below for more details). For more information about our use of cookies and other technologies for tracking, including how visitors can control the use of cookies, please see our Cookie Policy.

Other Information

Automattic also collect any other information that our Users provides about visitors to this Site. For example, a directory or other information about Site visitors and customers to the “backend” administrative platform for managing the Site.

How We Use Visitor Information

We use information about Site visitors in order to provide our Services to our Visitors and this Site, including, for example, data collected to create and manage the Site, sell products and services on the Site, flag and fight comments from spammers, and collect information through polls, quizzes and other surveys. In addition to the above, we use some information about Site visitors who are also Automattic Users as described in their Privacy Policy. Automattic may also use and share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify any individual. For instance, to publish aggregate statistics about the use of its services.

How We Share Visitor Information

Automattic may share information collected about Site visitors in the limited circumstances spelled out below:

  • Subsidiaries, Employees, and Independent Contractors: it may disclose Site visitor information to  subsidiaries, employees, and individuals who are independent contractors that need to know the information in order to help it provide services to Users and this Site, or to process the information on its behalf. Automattic requires its subsidiaries, employees, and independent contractors to follow this Privacy Notice for information about visitors that it shares with them.
  • Third Party Vendors: Automattic may share Site visitor information with third party vendors who need to know this information in order to provide their services to Automattic. This group includes vendors that help us provide services to Users and this Site. Automattic requires vendors to agree to privacy commitments in order to share information with them.
  • Legal Requests: Automattic may disclose Site visitor information in response to a subpoena, court order, or other governmental request. For more information on how Automattic responds to requests for information, please see their Legal Guidelines.
  • To Protect Rights, Property, and Others: Automattic may disclose Site visitor information when it believes in good faith that disclosure is reasonably necessary to protect the property or rights of Automattic, Users, third parties, or the public at large. For example, in holding a good faith belief that there is an imminent danger of death or serious physical injury, Automattic may disclose information related to the emergency without delay.
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of its business by another company, or in the unlikely event that Automattic goes out of business or enters bankruptcy, Site visitor information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Notice would continue to apply to Site visitor information and the party receiving this information may continue to use this information, but only consistent with this Privacy Notice.
  • Information Shared Publicly: Information that visitors choose to make public is disclosed publicly. That means, of course, that information like visitor comments and “likes” are all available to others, including information about the visitor that is displayed in connection with a comment or “like” (such as a visitor’s username and Gravatar). Automattic provides a “firehose” stream of public data (including comments) from Sites to provide that data to firehose subscribers, who may view and analyze the content, but do not have rights to re-publish it publicly. Public information may also be indexed by search engines or used by third parties.

How Long We Keep Visitor Information

If not legally required to keep it, Automattic generally discards information about Site visitors when no longer needed for the purposes for which Automattic collects and use it on behalf of users — those purposes which are described in the “How We Use Visitor Information” section above.

For example, Automattic keeps the web server logs that record information about a visitor to this Site — such as the visitor’s IP address, browser type, and operating system — for approximately 30 days. Automattic retains the logs for this period of time in order to, among other things, investigate issues if something goes wrong on a user’s Site.

As another example, when a Site visitor views this Site, Automattic uses their IP address in order to update Site Stats with information about their visit, like what country they are in. Automattic keep that IP address for approximately 30 days to calculate your monthly Site Stats and address any issues with those counts.

Other Tools

This Site may contain ads from third party ad networks and advertisers, and we may integrate other tools and services on this Site (such as Google Analytics and third party plugins). Please note that this Privacy Notice only covers the collection of information by Automattic and the owner of this site, and does not cover the collection by any third party. Ad networks and analytics providers may set tracking technologies (like cookies) to collect information about visitors’ use of a Site and across other websites and online services, such as a visitor’s IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by those companies to, among other things, analyze and track usage, determine the popularity of certain content, and deliver advertisements that may be more targeted to visitor interests. For more information about how to manage and delete cookies, visit, and for more information on interest-based ads, including information about how visitors may be able to opt out of having their web browsing information used for behavioral advertising purposes, please visit (US based) and (EU based).