How long is a pragraph?

How long is a paragraph?

Today’s readers spend so much time looking at screens, a dense wall of text with little or no white space sends them running. Online and digital devices mean short paragraphs are the new standard. So how long is a paragraph?

Edvard Munch - The Scream

Seven Deadly Fears of Writing

What’s been stopping you from producing that magnum opus? Taken from the opening of Jurgen Wolff’s 2007  Your Writing Coach, what follows is our take on his Seven Deadly Fears of Writing; those fears that stop would-be, and even some professional writers getting on with the job of writing.

Kitty Bank (AliExpress)

Artwork for blog posts

As I have to keep telling clients, the bad old days of text-only blogs is over. Every post needs at least one image at the top so that it has some visual interest on the page and in any list of search results. You need not only to find that image, but know how and…

Blog posting how-to

How-to: Write a Blog Post

A couple of years ago, I calculated that I’d racked up about four and a half thousand blog posts across all my personal and professional projects. Yes, I’ve been doing this a while. I won’t say there’s a set formula (if there is, I break it regularly), but there are definitely good practices.

Harry Potter Outline

Outlining a book

  Sixty, seventy, eighty thousand words or more. That’s your typical novel. Somehow you have to get to there from a blank page. Unless you’re an accomplished free-writer, that’s where an outline can help.

Art of FOil Fencing - two covers

The Art of the Good Cover: the Re-design (re-post)

Back to where we started. Earlier this year we revamped The Art of Foil Fencing with a new cover because the original was, well, terrible. It didn’t even fit alongside our other draft covers on our imprint, never mind anyone else’s. In a search results list, you’d swipe right past it. Something had to be…

Art of FOil Fencing - two covers

The Art of the Good Cover (re-post)

You should never judge a book by it’s cover. But that’s exactly what we all do. The book stores are full of fantastic books with terrible covers that are never read. And also full of amazing covers selling terrible books that only disappoint. Which is why you have to create the best cover you can…

ISBN barcode

Understanding the ISBN (re-post)

Let’s start with the basics: ISBN stands for International Standard Book Number. It’s an international system of identifying books by assigning a unique identifier to each separate edition of a book. This not only identifies the publication, but also the different formats in which it is available.