Our first publication of 2021 is available now: The Essential Short Guide to Web Content Strategy and Planning. You can find it at Amazon, Kobo and Apple Books as well as the Proactivity Press online shop.
How do you publish the right content, in the right media, to the right channels, at the right frequency, at the right time? It doesn’t happen by accident. And there’s no magic formula. Which is why this Short Guide distils the wit and wisdom of web content strategy and planning all the way back to 1998.
This Essential Short Guide takes a fully rounded view of of online content from profiling your audience, creating a site map, choosing social media channels and achieving a sustainable workflow.
Applicable to websites and organisations large and small, it includes practical help with the social media mix and user-generated content, as well as tools, techniques and templates to put the strategy and plan into action.